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Visual Merchandising and Retail Design for brands that want to get noticed.
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There's a quare bit of retail experience behind The Shape of Ye
I’ve spent years making shops look the part — from windows and visual merchandising to full store redesigns, layouts, customer journeys, toolkits and training. I’ve worked with some brilliant brands along the way, including IKEA, Topshop/Topman, BHS and Bird & Blend Tea Co., with experience stretching from Belfast to Europe, the Middle East and beyond.
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I’ve redesigned stores, led visual teams, trained retailers, created commercial VM toolkits, worked on major store transformations and helped bring new shops to life. I’ve even had a hand in creating an official Moomins retail collaboration — which isn’t something you get to say every day.
The thing I’ve always loved most is taking a space that isn’t quite working and figuring out what would make it feel right. Sometimes that’s a completely new layout. Sometimes it’s a window that needs a bit more theatre. Sometimes it’s simply helping a team understand why first impressions matter.
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No waffle. No making things fancy for the sake of it.
Just thoughtful, commercial visual merchandising and store design that helps customers notice more, enjoy the space more — and hopefully buy a wee bit more too.
Basically, I help retail get its shape sorted
Sustainable Design
At The Shape of Ye, I think about sustainability from the very word go—not just tacking it on at the end like an afterthought.
REUSE BEFORE REPLACE
Wherever we can, we’ll work with what’s already there — refreshing, repurposing and reimagining fixtures, furniture and materials before replacing them.
LESS WASTE, MORE THOUGHT
From window schemes to full store projects, I design with longevity in mind, use materials carefully and look for opportunities to recycle, reuse and reduce unnecessary waste
LOCAL WHERE WE CAN
Favouring local suppliers, makers and contractors where it makes sense — helping cut down unnecessary travel and transport while supporting brilliant businesses closer to home
A Few Names I've Worked With Along The Way
Workshops are coming!
Practical, straight talking sessions designed to help shop teams and independent retailers get better at the bits that make a real difference- first impressions, visual merchandising, window displays, customer flow, product placement and making your space work harder. No waffle, no death-by-PowerPoint, just useful ideas you can take back to the shopfloor and actually use. Watch this space for upcoming dates and booking details
